Tuesday, August 5, 2008

Huh?

Rating: NSS
I've heard the commercial twice now. It for a Brides Against Breast Cancer gown sale.
I think this is a nice idea. I just have one question about their commercial--at the end it says, "Help make a memory come true." Huh? A memory is remembering something that happened. How can it come true? It's a pretty-sounding platitude that takes ad jargon and organizes it in a way that makes a sentence.
This is the way advertising works. Who else caught that statement? Maybe we need to pay more attention to ads. Take the Sound Room universal remote commercial. The poor guy with multiple remotes has an utterly messy room. The guy with the universal remote has a tidy room. Hm. How it pulls us in when we're not paying attention. I'm not saying there's anything wrong with the Brides' gown sale or don't shop at the Sound Room. I'm saying that we need to think a little more about the sights and sounds aimed at us, getting us to buy.

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I'm a Cali Girl!

What American accent do you have?
Your Result: The West
 

Your accent is the lowest common denominator of American speech. Unless you're a SoCal surfer, no one thinks you have an accent. And really, you may not even be from the West at all, you could easily be from Florida or one of those big Southern cities like Dallas or Atlanta.

The Midland
 
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What American accent do you have?
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