Sell Me Something

Rating: MS
One billboard and two TV ads have caught my eye. The first is a billboard for the BMW Championship at Bellrive Country Club. The original billboard had a picture of Tiger Woods and said that all the big players will be there. Recently the billboard changed. The wording is still the same, but the picture has changed. Instead of Tiger, there are two pictures of some golfers that golf fans would know, but I do not. This change amused me, as we all know Tiger Woods is out for the remainder of the season.
The two TV ads I found equally as interesting. The first is a car ad which begins by showing an action-type movie scene where the men are shooting at each other with water guns and tossing water balloons instead of real guns and grenades. Then it switches to a car and the announcer says, what if we could replace something dangerous with water? It then goes on to promote the vehicle which emits water instead of greenhouse gasses. It got me to thinking that if a person compared the two concepts, it would look like this: Guns are dangerous, so replace them with water. Greenhouse gasses are dangerous, so replace them with water. Would this not mean that greenhouse gasses are as equally dangerous as guns? Hmm.
The second ad showed a large semi with smooshed aluminum cans spilling out the back end. A worker (he's not a real worker, he just plays one on TV) in a hard hat explains how Budweiser recyles more aluminum cans than they produce through their beer sales. I believe he said for every 4 they produce, they recycle 5. After this comment he holds up a can of Budweiser and says that the lucky ones get to re-live the dream. Clearly implying that every aluminum can's dream is to hold Budweiser's beer. This ad I find amusing in light of the InBev buyout of AB. Let's show how wonderful AB is for 1)recycling more than they manufacture 2)making the greatest beer to put in the lucky recycled can. Maybe we'll feel better now about the sale.