Kmart Ads

Rating: NSS
While reading the newspaper--okay, while taking the newspaper out of the plastic bag and putting it directly with the recyling--I came across a Kmart back-to-school ad. Normally, I'd merely stick it in the recycling and pay no attention to it. But for some reason I decided to look through it.
On the cover it shows 8 elementary and middle school-age students. At the top it reads, "Hey Mom, How well do you know your kid's style?" It then invites moms to take the back-to-school quiz inside.
Inside the ad, moms are supposed to figure out which style listed is most like their little darling, and then buy everything back-to-school accordingly.
Here are the categories from which to choose. . .
For girls:
Rocker Chic (which looks like what was popular in the '80s)
Miss Powder Puff
The Homebody (pajamas)
Ms. Dynamite
Urban Pop Star (all High School Musical wear)
Retro Diva ('70s wear)
Girl Next Door

For Boys (I don't know why they have only 2 categories):
Chick Magnet
Too Cool for School
So I ask--what is Kmart thinking with these labels? No problem with stereotypes here.
One word: uniforms.